The Beautiful Thinkers Project: Season IV

Content Development, Production & Promotion

Research
Promotion
Production
Spotify Episode for Aakash Ranison

The Beautiful Thinkers Podcast features conversations with founders, creators, leaders, and visionaries about what drives meaningful thinking. Season VI, Saturated, explored how people navigate the constant flow of content, news, trends, and digital culture.

Supported the development of Season VI and the Aakash Ranison episode from research through promotion.

Project

Researched Aakash’s work, helped develop interview questions, coordinated recording preparation, edited audio and video, and created promotional content for social media and the website.

My Role

Connected Aakash’s work in climate activism and sustainability to the season’s theme of breaking through crowded media environments and using attention to create positive change.

Content Approach

Click below to view the episode I helped produce!

Season VI: Saturdated | Aakash Ranison Episode

Hoosier Seoulmate Brand & Website Redesign

Brand Strategy, Customer Experience & SEO

Seo
brand identity
Website Redesign

Hoosier Seoulmate is a local, family-owned Korean restaurant. I redesigned its website to create a warmer, more consistent brand identity and make it easier for customers to explore the menu, find information, and place an order.

OLD WEBSITE DESIGN + LAYOUT

The original website lacked clear visual hierarchy, consistent branding, readable imagery, and enough information to communicate the restaurant’s identity.

Challenge

Redesigned the page structure and visual system, created an interactive menu with food categories and images, added clearer calls to action, and updated website copy, URLs, meta descriptions, and image alt text.

My Role

Used human-centered design to simplify navigation and reduce unnecessary steps while incorporating the owners’ illustrated logo throughout the site to create a more personal and recognizable brand experience.

Design Approach

See the new design below, or click the button to visit the live site!

Hoosier Seoulmate Website

New Website Design

  • picture of Hoosier Seoulmate Homepage

    Homepage

  • Picture of Hoosier Seoulmate House Favorites Page

    House Favorites

  • Picture of Hoosier Seoulmate's website "Meet the owners" section

    Meet The Owners

  • Picture of Hoosier Seoulmate's website "Seoulmate Extras" section

    Seoulmate Extras

  • Picture of Hoosier Seoulmate's website customer review section

    Customer Google Reviews

  • Picture of Hoosier Seoulmate's website "Visit Us" section

    Visit Us

  • Picture of Hoosier Seoulmate's website "Menu" section

    Menu

  • Picture of Hoosier Seoulmate's website "Appetizers" section

    Appetizers