Curiosity is what drives me. Campaigns are how it comes out. I turn insights into ideas that actually work, and I show up to do more than what's asked and leave things better than I found them.

I won a Communication Arts 2025 Advertising Annual award for one of my favorite campaigns. And I'm just getting started.

I never like sitting in "I wonder." I like finding out.

Etc:

• Once went down a 1am rabbit hole researching cockroaches for a campaign and came out knowing they love beer and can hold their breath for 40 minutes underwater

• Write my letters & numbers starting from the bottom because it looks better that way

• Bite my string cheese instead of peeling it

• Doom scroll enough to know every trend before it trends

• Replicate about 25% of the baking recipes I save on IG (that’s a higher conversion rate than most ads)

• Loudest person in every Mafia game. Every single one

• Dad jokes are genuinely funny and I will die on this hill