WD-40
Life has a way of piling on problems—some big, some small, and some just plain annoying. This campaign taps into those everyday frustrations, using wit and empathy to show that while WD-40 can’t solve everything, it can make the little things a lot easier. By positioning WD-40 as the reliable fix in an unreliable world, it reminds consumers that even when life feels stuck, at least something doesn’t have to be.
Partners: Hallier Utsler and Regan Mathies
This experimental ad invites people to draw freely on white furniture—an act that would normally spark stress, frustration, and a sense of irreversible damage. But with WD-40 effortlessly wiping the mess clean, it reframes the chaos as temporary, showing that some problems really are easy to fix.
During moments of heartbreak and everyday breakdowns, this campaign grabs attention with a striking 3D broken umbrella jutting out from the ad space—an unexpected visual that mirrors life’s messes. Paired with a clever headline, it taps into relatable frustration while reassuring audiences that WD-40 is here to fix what can be fixed, offering small wins when everything else feels stuck.
To reach readers navigating personal growth and life transitions, our campaign will feature in BRAINZ magazine, a trusted source for self-development and reflection. By pairing humor with relatability, the ad highlights how WD-40 can offer small but satisfying fixes—like freeing a stuck door—when everything else feels harder to solve.
This Instagram carousel ad uses bold visuals and dry humor to spotlight the lingering annoyances left behind after a breakup—like a squeaky door. Paired with an engaging caption that invites followers to comment on what their ex left broken, it positions WD-40 as the fix for the things they can control.
This Instagram Reel invites viewers to challenge what they think is beyond repair, asking them to DM their “impossible fix” directly to WD-40. By turning skepticism into engagement, the ad builds a playful, interactive connection with the audience—proving that some problems might not be so impossible after all.