Specialized Mode
Specialized Mode helmets solve the common dilemma consumers face when choosing between style and safety. Many believe they have to sacrifice one for the other, but this campaign targets riders who value both safety and aesthetics. They no longer have to compromise.
We’ll launch the campaign by targeting everyday commuters through popular magazines like Time and People, showing that Mode understands the common helmet dilemma.
What better way to reach our audience than on their daily commute? Whether they're on their way to work or waiting impatiently for the bus, Mode will catch their eye and get them wondering if it's time to switch to bike riding — Mode being the one that can make the transition safer and more stylish.
By starting a conversation in the comments, asking the audience to choose between attributes like style, safety, and design, we highlight how Mode eliminates the need to compromise. The helmet delivers it all—making the choice easy and boost engagement between the brand and its customers.